How to do your Shopping in a Lifestyle way?

What are you dreaming of for the upcoming summer vacation?  For me, I’m thinking of wearing my new comfortable jumpsuits, paired with some silver shining jewelry, and carry my lovely tote bag to enjoy my Tai-Tai lifestyle that I have been longing for…. After all, summer holiday is just around the corner and I can finally forget all the tight packed homework schedules for my kid, and bring him out to enjoy the blue skies and lots of other activities!
Thank you so much for the kind invitation from Prestige Fairs, which will organize its second annual Summer Lifestyle and Gift Fair at the Conrad Hotel, Hong Kong! Their annual Christmas fairs already excited me and many of my friends for the past few years, (the fair actually has over 20+years….shoppers used to be call it Conrad Fair…ah…. heard about that, right?!) and the overwhelming response encourages the organizer to run one more show in the summer time!  This year, the fair is scheduled on 3rd June 2015 (Wednesday). ONE DAY ONLY!
Have a look at this video and you will know how crazy we can be when it is all about lifestyle shopping at Prestige Fairs!

 

 

 
What I can’t wait to see is the great vendors here (approx. 150), who apply their various ways of marketing tools and skills to reach out to thousands of shoppers who are ready to spend on this 1-day-only fair.    If you have a chance to sell in this kind of shopping fair, what kinds of marketing you think will work best?

 

Back to the shopping fair, what do they have this year for summer?  Great stuffs like jewelry, fashion, toys, bags, shoes, accessories, kids-wear, chocolates, gourmet foods, wines, home-wares, children’s products…..anything you can think of.  But this time, the shopping fair is not just another fair that we usually see.  We are invited to their one-of-a-kind Lifestyle Fashion Show, first time by Prestige Fairs at Conrad Hotel!

 

Date:  3rd June 2015 (Wednesday)

Time: 10am – 7pm

Venue: Conrad Hotel, Grand Ballroom, 88 Queensway, Pacific Place, Admiralty, Hong Kong

In order to break down the best of the best, the organizer has selected 3 vendors from the best Spring 2015 collections. Consider it your definitive guide to the runways!

 

ZenvarA

Being inspired by a freedom of movement and creative expression,  ZenvarA makes a world collection of beautiful and inspiring women fashion labels & jewellery.The owner, Anita Beevers, is keen to kick things up a notch with by injecting a comfortable and clubby spirit with a variety of great labels including  Ginny, Eight Degrees South, Beachgold and other fashionable labels.  With the use of different materials like silks and organic cottons, this is where fun and frivolity takes place in this resort season. A number of pieces carry hand embellishments which look stunning!  “Relaxed glamour” will be the best term to describe what Zenvara is carrying, a true lifestyle fashion for this summer!
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House of Kamal

The latest collection from the House of Kamal couldn’t be more shiny perfect for summer.  Each piece of these Danish design jewellery is carefully handcrafted by the owner and designer, Janne Poulsen, in her studio in Hong Kong. The natural stones and silver used for making the jewelry, give each piece a different more casual vibe.  Janne will be available to take customized order too! So if you are looking for a bespoke piece, come to meet her in person on 3rd of June, at Conrad Hotel!

Louella Odié Bags

Hong Kong is truly a very special city with East meets West culture,  a tropical life with mix of natural and man-made environments!  Karen Mead, a print making specialist, uses a varieties of featured images to create her unique pieces of leather, silk and other modern materials with the use of both hand-printing and digitally printing skills!  By teaming up with her daughter, Lauren, who assists in doing the marketing for this mother and daughter’s designer brand, will surely bring a lot of compliments when we get a handle on summer style.
lookbook (1 of 1)

These items are pretty enough to fill many of my Pinterest boards…….. How about you?‘ ‘See Now-Buy Now-Wear Now’ is the concept for this lifestyle fashion show, first time by Prestige Fair!  Most of the pieces are available to buy straight away on 3rd June 2015 at Conrad Hotel, Grand Ballroom.This fashion show will not just show the clothes but to surround all of us as shoppers, with an environment of enjoying a real lifestyle, not to say the complimentary wine / champagne we will be serving all day long! Let’s dream and fantasise our ideal lifestyle!  We can have all these privileges  in a single lovely weekday!

Ready to get your eyes, your hands and your feet busy for this Summer Fair?  Conrad Hotel will offer 15% discount at the Garden Cafe and Lobby Lounge on the same day during 12noon till 2:30pm, and dinner from 6pm till 10:30pm. for our Prestige Fair shoppers!

I will be surely there at 10am (sharp), to avoid the long line waiting for the opening!  For full listing of the vendors/products/servicess, click here: www.prestigefairs.hk.
Hope to see you at the Conrad on 3rd June!  The fair starts at 10am and closes at 7pm.  Fashion show will start at 3pm.